Menlo’s old site was confusing, outdated, and bleeding leads. I led the design overhaul—clarifying navigation, improving performance, and aligning the site structure to how prospective students actually search.
Clarified user flows, modernized the brand, and improved quote conversion with a custom WordPress build and structured SEO.
Designed modular landing pages, ad assets, and system components—built to match strict brand standards and move fast at high volume.
Built scalable UI from scratch
Built end-to-end UX—from tagging flows to responsive UI—designed for offline reliability, frictionless documentation, and non-technical users.
Directed and delivered print, signage, and promo design for client-facing campaigns—tight timelines, no margin for error.