SubHQ

Overview

At SubHQ, I led product design for a startup building jobsite ops tools—bidding, scheduling, asset tracking. I created the design system from zero: component library, Figma prototyping, and UX flows built to scale with the product. It never launched, but the work was real and intense.

What I built

• Full UI component library in Figma (tables, forms, modals, drag/drop)
• UX flows for bidding, scheduling, asset handoff
• Prototypes for internal testing + investor decks
• Documentation for dev teams + future handoff
• Modular design system supporting web + marketing

Collaboration + process

• Worked directly with CEO and PM to shape product UX
• Ran weekly feedback loops with engineers
• System evolved with shifting business needs—fast and modular

Why it didn’t ship

The product was strong, but funding didn’t close. Still—this was some of my sharpest work: fast-paced, constraint-heavy, and built for scale from day one.

What I owned

• UX architecture
• Visual system
• Figma prototyping
• Design handoff
• Branding