Spectrum

Overview

Spectrum needed modular landing pages, reusable ad assets, and branded UI built for high output. At PureRed, I designed and maintained a system that powered dozens of campaigns—keeping everything sharp, fast, and consistent under pressure.

What I worked on

• Designed landing pages for promos and product offers
• Built modular components to match Spectrum’s design system
• Created ad assets (Facebook, Display) from campaign briefs
• Maintained spacing + accessibility standards
• Produced redlines and layout files for dev handoff

Key challenges

• High-volume workflow with tight approvals
• Strict brand rules—minimal room for interpretation
• Cross-team handoff between internal + vendor teams

My role

• UI design + layout
• Component design
• Asset production
• Cross-team handoff